Challenge
Operators often struggle to draw attention to featured products, seasonal promotions, and new offerings. Without a strategic way to highlight them, customers tend to reorder familiar items-leaving high-margin products, inventory priorities, and limited-time promotions overlooked.
Solution
Using homepage banners and targeted category promotions within Tech 2 Success Online Ordering, operators can highlight featured products where customers are already making purchasing decisions. Campaigns can be launched same day to support seasonal promotions, featured products, inventory priorities, vendor incentives, and new product introductions.
Methodology
Sales performance was compared against each product's previous three-month sales average where historical data was available. New product launches and first-time promotions without historical sales were excluded from percentage-based performance calculations.
Campaigns Delivered Measurable Results
Across 10 operators, homepage banners and targeted product promotions helped increase visibility for featured products, seasonal campaigns, inventory initiatives, and new product launches. Of the 50 campaigns with historical sales data, 31 (62%) outperformed their previous three-month average, demonstrating the value of promoting products directly within the online ordering experience.
Key Statistics
| Highest Featured Brand Growth | Highest Coffee Campaign | Campaigns Above Average | Campaign Types Supported | Operators Featured |
|---|---|---|---|---|
| +245% | +147% | 62% | 6 | 10 |
Campaign Insights
Featured promotions proved most effective when supporting:
- New product launches
- Featured brands
- High-demand beverages
- Seasonal favorites
- Inventory reduction initiatives
"T2S consistently creates attractive, timely banners that enhance our online ordering site and help drive customer engagement and sales. Their team does an excellent job of anticipating our promotional needs and proactively sharing helpful suggestions and examples well in advance."
- Monumental Markets, Case Study Participant
Key Takeaways
Promote with Purpose
Support seasonal campaigns, featured products, inventory priorities, and new launches—all from one platform.
Reach Customers at the Right Moment
Promotions appear while customers are actively placing orders, increasing product visibility when it matters most
Launch Campaigns Same Day
Quickly deploy campaigns that align with your business goals-no website updates or design skills required